Customer Story
Customer Story

How Hostess Brands uses Cloud Coach to Manage the Commercialization Process from Start to Finish

Hostess Brands, Inc. is a leading sweet snacks company focused on developing, manufacturing, marketing, selling and distributing snacks in North America sold under the Hostess® and Voortman® brands.

Hostess Brands – Commercialization logo

Use Case

PPM

Headquarters

Lenexa, KS

Industry

Food and Beverage

Employees

1001-5000

The Results

Multiple projects

Single source of truth

Stage Gates

“We use Cloud Coach from start to finish. From marketing… to R&D… to operations… to supply chain… to sales.”

Christopher Holmes

Project Manager, Hostess Brands

The challenges

The solutions

With over 250 projects underway at any one time, Hostess needed a way to manage these effectively. Previously, these were managed in Excel spreadsheets, making oversight incredibly difficult

Cloud Coach has enabled Hostess Brands to manage a large number of projects from one location. Senior stakeholders can access key metrics quickly and easily, and data is no longer hidden in desktop spreadsheets

Hostess has four essential Stage Gates before Commercialization, with each gate initiating a process review. It was important Hostess implemented a tool that was capable of managing the stage gate process

Hostess Brands’ important Stage Gate processes are managed using Cloud Coach, ensuring project stages are completed before progressing

With so many teams involved in the process of getting a product to market (Operations, Supply Chain, Regulatory, Finance, Data, Sales, Marketing) it was important this could all be managed from one single source of truth

Cloud Coach has provided a single source of truth for Hostess Brands’ projects. All managed from within Salesforce, the project process is scalable, making Cloud Coach ideal for Hostess’ large project teams with multiple stakeholders across hundreds of projects

Customer Onboarding, PSA, & Customer Success solutions that drive efficiency and results.

© 2026 Cloud Coach - All Rights Reserved

Customer Onboarding, PSA, & Customer Success solutions that drive efficiency and results.

© 2026 Cloud Coach - All Rights Reserved

Customer Onboarding, PSA, & Customer Success solutions that drive efficiency and results.

© 2026 Cloud Coach - All Rights Reserved